The AccuData team is home after a very productive week at the DMA and I have to say that this year’s show was a great success. This seemed to be a far more serious crowd than last year. Perhaps it was San Diego vs. Vegas or maybe CFOs simply didn’t approve non-essential travel. While the reason is a mystery, the floor and the sessions were filled with a healthy crowd looking for solutions and to learn. Good stuff.
The Brain enjoyed the show as well and several hundred t-shirts and Twitter followers later he’s developed quite a following. Next year we may have to provide a bit of security for him - there were some unruly groupies and a couple of reporters that tried to sneak into his hotel room. I just saw his last Tweet - I guess the show was a bit much and he’s tired. So no new Tweets for at least a week I’d guess. We’ll see.
Booths are always fun to evaluate. On the “what were they thinking” scale, one company bought a 10×20 space and had only a chair and small round cocktail table along with minimal signage. But this company DID hire an actor, dressed and painted to look like a bronze statue, to jab people as they passed by the booth, scaring some of them, amusing others and baffling me. But this company’s booth traffic seemed good and I hope the show went well for them. None of the booths really wowed me but there were many good ones and it was clear that most companies put a good deal of effort into their show presence.
AccuData certainly did and while we’ll see how leads and deals play out, the show went well. I just wish The Direct Marketing Association would allow show exhibitors to do more direct marketing pre-show. The delegate list was released late, email and telemarketing are prohibited and there are relatively few DMA-sponsored mechanisms for selling. I don’t get it. Perhaps this is why the DMA is facing so much emerging competition for mind share and marketing dollars from other associations and companies creating new forums for learning and selling.
