<?xml version="1.0" encoding="UTF-8"?><!-- generator="WordPress/2.7" -->
<rss version="0.92">
<channel>
	<title>Accudata Letters@</title>
	<link>http://blog.accudata.com</link>
	<description></description>
	<lastBuildDate>Tue, 03 Aug 2010 20:25:16 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>Is it time to become product-focused again?</title>
		<description><![CDATA[When I first got into Marketing, it was product-focused. As market technology became more prevalent - first as Database Marketing, then as CRM - the insights forced a shift to becoming customer-focused. And that made sense - and produced a lot of revenue.
I&#8217;ve been pondering the customer-focus with the advent and expansion of social media. [...]]]></description>
		<link>http://blog.accudata.com/?p=289</link>
			</item>
	<item>
		<title>Check out wefightboredom.com</title>
		<description><![CDATA[Just this week, I was on the receiving end of the best B2B campaign I’ve seen in years – and had to fire off this posting to you without delay, given the valuable marketing lessons to be learned from it. 
A seemingly hand addressed brown paper envelope was delivered to me. 
Inside… a hotel key [...]]]></description>
		<link>http://blog.accudata.com/?p=285</link>
			</item>
	<item>
		<title>Cookies or cash. Which do you prefer?</title>
		<description><![CDATA[About six months ago I returned a call to a customer who asked to speak with me.  This customer works for a small agency that typically buys various types of data from AccuData.  The call went something like this:
Customer:  “I’d like to keep working with AccuData but a competitor is offering a loyalty program if [...]]]></description>
		<link>http://blog.accudata.com/?p=277</link>
			</item>
	<item>
		<title>Eating chocolate while building models</title>
		<description><![CDATA[There was an interesting article in a recent Wall Street Journal. It discussed a study that concluded eating chocolate is linked to depression. ‘How is this relevant to me’, you may ask?
The objective of the model was gain insight as to what foods may contribute to depression. But that’s not important for this blog post. [...]]]></description>
		<link>http://blog.accudata.com/?p=274</link>
			</item>
	<item>
		<title>A Game Changer in Marketing Analytics???</title>
		<description><![CDATA[A couple of days ago I read an article about how data from social networking sites is being used by marketers. The article discussed how chatter amongst consumers is being tracked by marketers. And they are tracking who is chatting with whom - essentially the social network for that particular product or service.
Medical research on [...]]]></description>
		<link>http://blog.accudata.com/?p=272</link>
			</item>
	<item>
		<title>Still using Cluster Group Marketing?</title>
		<description><![CDATA[Back when I first got into this business, I applied MicroVision codes to my customer database, did a frequency analysis, figured out which cluster codes my company was primarily selling to, bought prospects with those same codes, and got reasonably strong results. But that was almost 20 years ago when few marketers were doing anything [...]]]></description>
		<link>http://blog.accudata.com/?p=268</link>
			</item>
	<item>
		<title>Is 1:1 Marketing Truly Achievable?</title>
		<description><![CDATA[Changes in data, technology, analytics,printing, and web site capabilities have made 1:1 marketing achievable.]]></description>
		<link>http://blog.accudata.com/?p=265</link>
			</item>
	<item>
		<title>Sesame Street has a Vampire!  We have a list of them…</title>
		<description><![CDATA[By now you know that on April 1st, AccuData issues the world’s first data card of known vampires.  We made this announcement via email to our customers and on Twitter and Facebook.
I’m thrilled to say the response has been tremendous and we are busy processing counts and orders.  Visit Born Into Darkness for more information [...]]]></description>
		<link>http://blog.accudata.com/?p=253</link>
			</item>
	<item>
		<title>Lessons from a Wild West general store - making customer data operational through web services</title>
		<description><![CDATA[Consider a general store from the 1800s – the kind of store you might have seen on the Frontier in early 1800s. In those days, this was virtually the only place you could buy supplies. When you walked in, you’d find piles of blankets, bags of wheat and bottles of “snake oil.”
The shopkeeper would know [...]]]></description>
		<link>http://blog.accudata.com/?p=242</link>
			</item>
	<item>
		<title>Integrate attributes to increase your return on marketing investment</title>
		<description><![CDATA[Traditional customer profile-based marketing may not provide the best return on marketing investment.  Learn why and see what you can do about it.]]></description>
		<link>http://blog.accudata.com/?p=234</link>
			</item>
</channel>
</rss>
