Welcome to AccuData’s – and quite possibly the database marketing industry’s first actionable blog – Letters@, where you’ll have the opportunity to hear and learn from AccuData’s executive leadership and experts and tap into their experience and expertise. There will also be posts from our data, marketing analytics and database marketing experts.

More than a blog, our goal is to create a conduit of shared information, a platform for discussing best practices in customer acquisition, development and retention. More importantly, we see this as an opportunity for all of you – clients and industry players alike – to collaborate and learn from AccuData’s 20 years of experience helping clients accurately target qualified buyers and increase ROI.

Our goal: To create a forum that will deliver insightful tools, tips, tricks and discussions to simplify and improve the decision making process for those seeking to enhance their database and direct marketing efforts.

Coming soon: A series of 10 slightly shocking but strikingly powerful marketing insights to include:

• The New Era of Predictive Analytics
• The Atrophy of Direct Mail
• Get back to the future with Web 0.5

So, be sure to come back and come back often. Bookmark us. Subscribe to our RSS feed.

Until then…